Tiktok has become the fastest growing platform in 2021, with an astonishing amount of one-billion active users. TikTok allows its users to create a video (1-180 seconds long) and upload it onto the platform, where it can be interacted with and viewed from around the globe. The videos can be anything from following upcoming trends, showing your business off, creating new dances, sharing tips and secrets, or even uploading your edits. These videos allow you to creatively express yourselves in any way. This lesson will equip you with the tools to build your own TikTok account and to reap the endless benefits. Start the video to begin your tutorial and proceed with the instructions below.
The first step in building a TikTok account is to download the app to your device and set it up. Alternatively, you can sign-up on a desktop computer or laptop (as the video shows). Once you’re on TikTok, it will give you a few different options to use in setting up your TikTok account. Click on the option that you want to use in setting up your account. Next, you will be asked to create a username for yourself. When you click next, you will be brought onto your account. Here, you will add a bio, change your profile picture, and add a name for yourself.
Once you have created your TikTok account, start familiarizing yourself with TikTok’s video creation. To be successful on TikTok, a user must be up-to-date with trends and feel comfortable in coming up with ideas by themselves as well. Doing so will help you to be more successful in having a fanbase that will engage with your content, gain more followers, and raise the number of views you have per video.
Before creating your first TikTok, you want to consider some pre-planning stages:
Music/ Sound – Quite frequently, the trends are solely based on the music and/or sounds being played in the background. When choosing the right music or sound, you want to ensure what you choose is a reflection of your brand.
Time duration – TikTok gives a period of one to 180 seconds to upload and/or create a TikTok to your page. TikTok recently introduced three-minute-long videos with an option of skipping through them if the viewer does not feel like watching the entire TikTok. A lot of the trends are seen to be using a time duration of seven to fifteen seconds. You must decide how long or short your TikTok is required to be, depending on what material is being created.
Titles, Descriptions and Fonts – TikTok offers a selected number of different fonts with different colors to coat the text with. This is great for customizing any text on your videos to help make them stand out more.
Locating current trends – If you click on discover (bottom with a magnifying glass icon) it will bring you to a page full of TikTok’s current trends and topics. This is great for when you do not have any ideas of your own, as there is a list of trends and topics that a vast majority of people are posting.
Step Four.
On a final note, maintenance towards your Tiktok account is required. You can achieve this by engaging with your audience members, either by responding to their comments or liking their comments. This is the key to building that engagement and raising your brand awareness. You want to make sure you interact with your viewers to obtain a fanbase of your own. With how fast TikTok is growing, it has become a prime source of promoting content on a platform that is still to grow in 2022.