Brand Kit and Set-Up

Overview

This guide will introduce how to set-up your personal brand with ARC Profile.

Lesson

Your Personal Brand.

Your personal brand is how you showcase and essentially market your value. Whether you are an athlete, streamer, student or other, there's a common goal to be recognized. When it inevitably happens, you want to be able in control of your image and what you want to share with the public. Designing a brand kit is a simple and effective method to controlling your impression towards others, and setting up your personal brand. 

 

Build your brand kit with ARC Profile.

A brand kit establishes who you are and what your strengths are. This entails having a logo design, portfolio with your academic and non-academic experience, a list of skills and so much more. With ARC Profile, this includes picking out your colours (that would match your logo), your fonts and determining your brand's imagery. You might be asking why is having a brand kit is so important? It is very helpful in displaying how your brand looks like a whole. It is used as a guideline to display all of your branding elements and bring it together. Brand kits are popular now more than ever due to their importance in the technological realms. It is the perfect tool to help you in standing out from others. This guide will provide you some starting tips to set-up your brand kit. 

 

Consider your goals.

The first tip is to write down your goals and plan what your profile should include. Who are you? What is your mission? What is your vision? Determine your value proposition and your profile will lead to the greater picture. Once you understand what you want to achieve by creating an ARC profile (ex. Making your competitive advantage stand out), then begin your profile.  

 

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